Syracuse City Ballet is a non-profit professional dance company dedicated to bringing high-quality ballet to the Central New York community.
Insight Social Curators give their time to community, especially for a meaningful cause.
Objective Increase brand awareness and consideration for Syracuse City Ballet by reimagining its visual identity and activating a refreshed presence across Instagram and TikTok
Role As a Creative at TNH Ad Agency, I helped build a strategic foundation for Syracuse City Ballet through a SWOT analysis, target personas, and a refreshed style guide. I captured photo and video content of dancers and conducted interviews to create authentic Instagram and TikTok assets, while contributing to a refined color palette and logo, culminating in a final client pitch deck presentation.
