Scholars & Champs
Scholars & Champs is a Syracuse-based retailer known for its curated mix of vintage and trend-driven game day apparel.
Insight
College students tend to shop close to campus, but will go out of their way for unique, confidence-boosting pieces.
Objective
Increase brand awareness and grow social engagement through compelling, social-first content.
Role
As a Creative at TNH Ad Agency, I collaborated with a team to develop a brand style guide, target personas, and a SWOT analysis to ground our work in strategy, then brought the concept to life: organizing photoshoots, casting models, and executing Instagram and TikTok content aligned with the brand vision, culminating in a final pitch deck presented to the client.
